The Nordic Market

Strongly connected for geographic and historic reasons, the Nordic countries may be looked at as one homogenous market. True in some aspects, but there are significant differences when looking closer at market mechanisms in each separate country.

As regional specialists, we know these differences and how to launch and market products in the most efficient and successful way in each country.

We have local sales force presence and offices in each country except for Iceland covered by the Danish team.


Brief facts

The Nordic countries are Sweden, Denmark, Finland, Norway and Iceland.

There are approximately 27 million people living in the Nordic countries.

Sales of pharmaceuticals in the Nordic area amounted to Euro 12.0 billion full year 2018, which is an increase by 7.4% compared to 2017.
Prescription products account for 91,4% of the total market and sales of non-prescription pharmaceuticals for about 8,6% of the total market.





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